The trailer for Apple TV+’s new competition series, “My Kind of Country,” has been released, and it’s clear that the show won’t be a genre-specific copycat of “American Idol” or “The Voice.” Inclusiveness is a top priority, as shown not only by the previously announced celebrity judges, Jimmie Allen, Mickey Guyton, and Orville Peck, but also by the teaser and the contestants’ diverse backgrounds.
The trailer features aspiring musicians from various ethnicities and countries, including South Africa, India, and Mexico, competing to break the country music stereotype. The judges, including country music stars Kacey Musgraves and Jimmie Allen and actress Reese Witherspoon, express their desire to eliminate country music’s limiting nature and create a more inclusive genre.
The trailer showcases the contestants’ exceptional talent, including Ale Aguirre, who is fluent in Spanish and prefers to sing in that language, and Camille Parker, a Black woman from North Carolina ready to show the world what they’ve been missing. The judges’ unconventional backgrounds, such as Orville Peck’s unconventional look and perspective as an openly gay artist in the genre, adds to the show’s diversity.
The executive producers, including Hello Sunshine’s Sara Rea and Lauren Neustadter and Sandbox Entertainment’s Jason Owen, alongside Musgraves and Witherspoon, are committed to promoting inclusiveness and showcasing the unique perspectives of each contestant. The winner of the competition will receive global exposure on Apple TV+ and Apple Music platforms.
“My Kind of Country” is set to break down barriers and introduce viewers to a more diverse and inclusive country music genre.